Selema “Sal” Masekela is a beloved commentator, journalist, musician, and producer best known for his work presenting NBC’s Red Bull Signature Series; ESPN’s Summer and Winter X Games, which he hosted for 13 years; his cultural reporting in South Africa during the 2010 FIFA World Cup; and hosting E!’s Daily 10. Selema is currently executive producing and appearing as host in VICELAND’s highly-anticipated docu-series, VICE World of Sports, which premiered April 27th, 2016. The series takes viewers all over the world to explore each location’s people, politics, and culture through the lens of the one thing that connects them all: sports. The series premiered at the Tribeca Film Festival on April 22nd, and according to Deadline.com “Always much harder to make than they look, sports documentaries and sports investigations score when they take the viewer beyond the stats and even the athletes and into the context that creates the competitor and the game – and that’s what VWOS has nicely done.”
Selema’s creativity and mastery of storytelling extends behind the camera to his production company, UX Entertainment. Based in Los Angeles, UXE specializes in film, commercials, music videos, and animation work. The award-winning work of UXE puts it in elite company amongst the boutique production firms in entertainment and sports. Their latest project, Let It Play: Hard Lovin’ Woman, a heavy-hitting documentary featuring the never been told story of Oscar-nominated actress Juliette Lewis, will premiere at Tribeca in the Short Film program on April 15th. Launching globally on Red Bull TV on April 23rd, the short film, developed in association with Red Bull and directed by actor and director Michael Rapaport, explores the sacrifices Lewis makes to pursue her first love, music—from putting her acting career on hold and self-financing a music career to assembling her very own rock band, The Licks.
On the sports front, in 2015, Selema joined the Emmy-award winning investigative series VICE on HBO as a correspondent and executive producer. That year, he also appeared in the remake of the cult classic Point Break. In February 2014, he made his Olympic broadcasting debut from the Winter Olympics in Sochi, reporting features for NBC’s nationally syndicated Olympic Zone. In 2012, Selema helped launch the one-of-a-kind action sports programming block Red Bull Signature Series (RBSS) for NBC Sports and its action sports brand Alli. As the face of RBSS he navigates viewers through extreme competitions in motorsports, bike, surf, and snow. In addition to RBSS, Selema also produces and develops original content for the multi-platform media company Red Bull Media House.
When he was a teenager, Selema’s unique upbringing brought him to Southern California, where he was first exposed to surfing, snowboarding, and skateboarding. His love for sports, extraordinary athletes, and the culture surrounding them gave Selema the unparalleled perspective he used to become today’s media authority on action sports. His ability to relate to athletes and tell their stories in a humanizing, personal way that resonates with viewers has made him a favorite not only within the action sports community, but with everyone on the receiving end of his remarkable insights.
A native of New York, Selema’s flair for entertainment emerged at an early age as he toured the world with his father, South African jazz icon Hugh Masekela. Selema’s own band, Alekesam, shares the name of his first film which chronicles his relationship with his father and their connection through music, which premiered at the Tribeca Film Festival in 2012. Alekesam’s music has been featured on Entourage and House of Lies, with their newest single, All Is Forgiven, featured on the season four premiere of the Showtime hit.
His creative aesthetics also extend into fashion through his clothing company, Art of Craft, which donates a percentage of every sale to charity. Selema is often called upon to apply his encompassing and captivating style of hosting to live events, including YouTube’s Brandcast in New York and Paris, YouTube Live on Stage from the Kennedy Center, and Google’s Zeitgeist.
In addition to his hosting, producing, acting, writing, fashion and voiceover work, Selema offers his name and time to the charity he co-founded, Stoked Mentoring, a nonprofit action sports organization for at-risk youth whose mission is “developing successful teens with opportunity, knowledge, experience, and determination through the use of action sports, mentoring, and coaching.” He also serves on the board of the Tony Hawk Foundation.