NEW YORK CITY'S OWN
The SS18 collection pays homage to the vast and vibrant immigrant communities throughout NYC. In tandem with the new Jordan collab capsule for this season we teamed up with the NY Rockits, a year round organization that provides activities for over 300 boys and girls in the NY/NJ metropolitan area. Founded in 1985, they serve as a treasured resource in the local communities throughout the city, successfully building on youth development. We outfitted the local Rockits team and filmed them scrimmaging at the famed Columbus Park in 5 Points Chinatown to celebrate the idea of community and focus on the essential necessity of these programs.